In recent times, we all know that using internet is something which has become a part of our daily life. Watching videos on internet is also a pretty regular activity. A study regarding this has shown that 33 billion people have watched videos online in the month of December 2009. On an average there are 21 billion people who are watching video and they are also rating the videos or adding their comments.
Why do you need it?
Why do we need video SEO? As we all know that this is the best way to promote your product and this will also enhance the marketing part of your company. If you want to promote your product you need to ensure that you are targeting the actual crowd and for that you definitely choose this as an option. When you are doing this, your video will be ready to use and see for the people and that will definitely create hype amongst the crowd. The people who watch the video advertising on internet, they also rate the video and they comment on that also. By the optimization of videos you can get maximum ranking and that will help you create a good will in market.
How it works
When we try to find out some information through internet, we go to a search engine and then we try to search for it. The time we type a particular keyword in the search engine, the search engine starts showing results on that. Now a search engine doesn’t have the option of reading the video format and deliver, so what happens is the search engine identifies the keywords and deliver the results. So, it is very important to have some relevant keywords with your video marketing to make it popular.
Things to remember
When you are promoting your video through video SEO, you need to be careful about certain points. There are other ways to enhance the chance of getting the noticed, but you should always ensure the process of Video SEO. The things that you need to remember are
- Share quality contents – Content is the heart of the internet marketing. If you provide quality content to the visitors then you will increase the chance of getting noticed.
- Title should contain the keyword- Search engine mainly emphasis on the titles, so to get the importance you should always use your keyword in your title.
- Usage of tags – As in the case of videos the usage of information is very limited and then you will have to tag your video properly.
- Annotations should be uploaded – In such case where people upload videos which might contains speech then you must upload the annotations to create a user friendly advertisement.
- Ensure the optimal video length – Length of the video is also important. Visitors do look for the videos which are very short and simple. Videos with a length more than 6 minutes might bore the visitors.
- Video embedding in your websites – When you are promoting your product and if you have a website, do embed your video into it.